In this beauty revolution that we are living, in which influencers, actresses, fashion designers and many more guilds, join to launch their brands of makeup or skincare, the great giant of streetstyle fashion, Zara, has launched its new subsidiary: Zara Beauty. In the last few weeks, what was a run run run, has finally taken shape and has finally been launched.
The new beauty line, more specifically makeup (which for the moment will not have its own shop but will have a reserved and privileged space in Zara shops around the world), was launched last week and the Instagram accounts of many beauty lovers were filled with its products.
What we have at Zara Beauty
But what are we seeing in this new launch?
Minimalist lines inspired by the logo and the characteristic inclination of the Z are the hallmark of its packaging.
Simple cuts and nuclear white, like the best wardrobe staples of their collections.
But let us get down to what we really care about ????.
The first official collection consists of eye and face palettes. Liquid eyeshadows, lipsticks with different finishes, nail polishes, lipliners and eyeliners. We have also been able to see brushes, which cannot be missing in the perfect make-up bag.
There are already a few influencers worldwide who have had the honour of receiving some of these Zara Beauty products and have shown them to the whole world, as well as many beauty accounts who could not wait and wanted to be the first.
We have already seen pigmented and intense lipsticks. Gorgeous eyeshadows, at first glance they do not look overpowering, but we know that this can change in person and improve over time. The face palette looks beautiful and very well pigmented, plus all their packaging has a refill. On the other hand, from what I have seen of the brushes, which are synthetic, they have a loose and rough appearance, but I say all this without having the product (for the moment), only seeing the appearance in photos, videos, and reviews.
I think what a real boom will be the different lipsticks, as they look very very top
Zara beauty has opted for vegan, sustainable (they will only use recycled packaging) and inclusive products, that is to say: they will not work with any specific gender and will try to reach the widest possible range of people, without distinguishing between men and women. I love the fact that their packaging will be with magnetised godets so we can buy what we are most interested in and combine it as we like????.
I confess, I already have a couple of things on my way home. Will you fall for Zara Beauty? Let me know.
